Home Business Tips & Resources
"It's Too Hard to Get Ranked in Google Anymore"
Once again, this myth is an example of a half-truth...
Yes, for competitive keywords, it can take a lot of time and effort to obtain a top-tier ranking in Google's index. And competitive rankings have to be "maintained", which is shaky at best.
Keep in mind that those coveted keyword spots (like "weight loss" and "forex trading") will always be competitive and up for grabs. So even if you do make it to the number-one organic listing, it's truly just a matter of time until somebody else knocks you out.
It kinda sounds like I'm supporting this myth, rather than debunking it - right?
Wrong.
But the core problem with this myth isn't about getting "ranked". The core problem is that this myth is commonly believed by people who don't really understand how to get organic search engine traffic to begin with.
You don't "succeed" at SEO by ranking for a single, target keyword.
Folks, the whole point of organic SEO is to get traffic from literally thousands of keyword variations as a result of having a variety of unique content that's spidered and indexed by Google's databases.
And that's what Google wants as well - which is why they love authoritative content sites like Wikipedia, Yahoo Answers and so on. In fact - about 50% of all searches conducted on Google.com are unique. Think about that...
In fact, if you don't believe me, ask anybody who owns a site getting over 1,000 unique visitors per day from organic search. 99% of the time, the vast majority of their traffic will have originated from tons of long-tail, specific keywords.
Even if they're ranked #1 for the top keyword in their niche with the most traffic, if they've got a solid base of content, I can practically guarantee you that their "coveted" ranking accounts for only a small percentage of their overall traffic.
I say that with confidence because over the years, I've seen it first hand.
In fact, if you want to get serious traffic from Google - all for free - it just comes down to a simple process. Zero mystery. Here it is:
Unique Topical Content + Links From Other Sites = TRAFFIC
I don't know why people complicate that to death - but they do. That is SEO, plain and simple.
Now - with effective affiliate marketing, it's all about centering your content on profitable topics. Topics that serious prospects and buyers will be searching for.
This includes things like product reviews, product & company information, coupon codes, and even in some cases - where to buy the product.
Hint: Use Google's keyword tool to search for product names preceded by the word "buy". Even moderately popular products will have keyword trends like this with enough volume to be tracked by Google's keyword traffic estimator.
Think about how profitable it would be to build content around...
You can also build content around the "interest keywords" and related topics to the offers you're promoting, which won't be ultra-targeted like the product-centric keywords, but they'll still bring in targeted traffic, which will still generate sales.
That's the "big secret" folks...
By giving Google what they want (a variety of on-topic, unique content that's relevent to the user's search), they'll give you what you want - traffic.
Notice how easy things get when you switch from trying to "exploit the web" - to simply focusing on helping your visitors?
So let's summarize the truth about how to get tons of traffic from Google the easy way...
Point #1: The "big" keywords are NOT where the real traffic is. The real traffic comes from the compound result of ranking for thousands of specific keyword variations as a result of simply having lots of good, relevent and unique content.
Point #2: Ranking for thousands of specific keyword variations is EASY. You just need the content. It's a very simple formula - so get writing.
Point #3: Accept that organic rankings are OUT OF YOUR CONTROL. The whole idea is to simply provide enough targeted content for the search engines to work with so that the "random" nature of their indexing and ranking will result in the compound effect of consistent overall traffic.
(It's kind of like playing roulette on the inside - the more chips you've got scattered across the board each time the wheel spins, the more often the ball will land on your number.)
So stop trying to "get ranked".
Instead, focus on building up a base of highly-relevant content based around the profitable subjects in your market - products, problems and helpful information that your market is actively looking for, and the process will literally take care of itself.
Tapping into Google's free traffic sources is easy, and it can generate incredible results for you - especially as an affiliate. In fact I've yet to find any web-based strategy that's produces revenue that's as passive as affiliate commissions driven by organic traffic. It's incredible.
And it all boils down to one, simple truth:
When you give people - and search engines - what they want, you'll get what you want.
This post has been sourced from the ALLXCLUB Mastermind Group Forum.
Yes, for competitive keywords, it can take a lot of time and effort to obtain a top-tier ranking in Google's index. And competitive rankings have to be "maintained", which is shaky at best.
Keep in mind that those coveted keyword spots (like "weight loss" and "forex trading") will always be competitive and up for grabs. So even if you do make it to the number-one organic listing, it's truly just a matter of time until somebody else knocks you out.
It kinda sounds like I'm supporting this myth, rather than debunking it - right?
Wrong.
But the core problem with this myth isn't about getting "ranked". The core problem is that this myth is commonly believed by people who don't really understand how to get organic search engine traffic to begin with.
You don't "succeed" at SEO by ranking for a single, target keyword.
Folks, the whole point of organic SEO is to get traffic from literally thousands of keyword variations as a result of having a variety of unique content that's spidered and indexed by Google's databases.
And that's what Google wants as well - which is why they love authoritative content sites like Wikipedia, Yahoo Answers and so on. In fact - about 50% of all searches conducted on Google.com are unique. Think about that...
In fact, if you don't believe me, ask anybody who owns a site getting over 1,000 unique visitors per day from organic search. 99% of the time, the vast majority of their traffic will have originated from tons of long-tail, specific keywords.
Even if they're ranked #1 for the top keyword in their niche with the most traffic, if they've got a solid base of content, I can practically guarantee you that their "coveted" ranking accounts for only a small percentage of their overall traffic.
I say that with confidence because over the years, I've seen it first hand.
In fact, if you want to get serious traffic from Google - all for free - it just comes down to a simple process. Zero mystery. Here it is:
Unique Topical Content + Links From Other Sites = TRAFFIC
I don't know why people complicate that to death - but they do. That is SEO, plain and simple.
Now - with effective affiliate marketing, it's all about centering your content on profitable topics. Topics that serious prospects and buyers will be searching for.
This includes things like product reviews, product & company information, coupon codes, and even in some cases - where to buy the product.
Hint: Use Google's keyword tool to search for product names preceded by the word "buy". Even moderately popular products will have keyword trends like this with enough volume to be tracked by Google's keyword traffic estimator.
Think about how profitable it would be to build content around...
You can also build content around the "interest keywords" and related topics to the offers you're promoting, which won't be ultra-targeted like the product-centric keywords, but they'll still bring in targeted traffic, which will still generate sales.
That's the "big secret" folks...
By giving Google what they want (a variety of on-topic, unique content that's relevent to the user's search), they'll give you what you want - traffic.
Notice how easy things get when you switch from trying to "exploit the web" - to simply focusing on helping your visitors?
So let's summarize the truth about how to get tons of traffic from Google the easy way...
Point #1: The "big" keywords are NOT where the real traffic is. The real traffic comes from the compound result of ranking for thousands of specific keyword variations as a result of simply having lots of good, relevent and unique content.
Point #2: Ranking for thousands of specific keyword variations is EASY. You just need the content. It's a very simple formula - so get writing.
Point #3: Accept that organic rankings are OUT OF YOUR CONTROL. The whole idea is to simply provide enough targeted content for the search engines to work with so that the "random" nature of their indexing and ranking will result in the compound effect of consistent overall traffic.
(It's kind of like playing roulette on the inside - the more chips you've got scattered across the board each time the wheel spins, the more often the ball will land on your number.)
So stop trying to "get ranked".
Instead, focus on building up a base of highly-relevant content based around the profitable subjects in your market - products, problems and helpful information that your market is actively looking for, and the process will literally take care of itself.
Tapping into Google's free traffic sources is easy, and it can generate incredible results for you - especially as an affiliate. In fact I've yet to find any web-based strategy that's produces revenue that's as passive as affiliate commissions driven by organic traffic. It's incredible.
And it all boils down to one, simple truth:
When you give people - and search engines - what they want, you'll get what you want.
This post has been sourced from the ALLXCLUB Mastermind Group Forum.
© 2009 Created by Nancy Holley on Ning. Create a Ning Network!
